The Real Eating Company

Real Success for Super Signs and The Real Eating Company  

Super Signs Ltd, a Chichester based company who specialise in point of sale, signage and visual marketing solutions worked alongside international design agency, Koldo & Co to create and deliver the new signage for The Real Eating Company’s brand new café on Yelverton Road in Bournemouth which opened its doors for the first time on the 20th of June, 2015.
The signage included vintage, distressed interior fixtures and the main café exterior fascia with individually cut and hand painted letters, menu boards, distressed wooden fridge shelves and vinyl window messaging.

Launched in 2005 by Helena Hudson, The Real Eating Company now has five café’s in the South East and is set to further expand this year with a new café in Salisbury (whose opening is also planned for this year). With the company’s recent growth it has been important to seek not only great, reliable local food suppliers but a sign manufacturer and point of sale partner that can react and deliver her requirements quickly as Helena’s business grows.

Design and manufacturing projects include:

Helena chose Super Signs as her signage and visual design partner “because of the creativity David & the team showed from day one.” Helena continued, “what we noticed almost immediately at our Chichester café on East Street where Super Signs also helped with our signage last year was the amazing 15% increase in footfall once our new signage and visual communications were in place. To see such an increase simply by changing some of our branding on our front exterior combined with some new signage inside the café confirmed to me that our target audience will always respond positively to fresh new messaging.”

David Maltby, Super Signs Owner and Managing Director expanded “working with The Real Eating Company has allowed us to show off some of our more bespoke manufacturing skills from hand painted gold effect raised fascia letters to distressed joinery items made for a fast paced commercial environment.”

Helena explained “Super Signs is one of those businesses whose experience and knowledge delivers what we want time and time and again and the fact that they can manufacture in house means that we get everything to spec, on budget, on brand and installed perfectly and on time. We pride ourselves on focusing on the quality of our food, coffee and customer experience and Super Signs does exactly the same with their design solutions which is why we are keen to continue to work with them as we expand.”


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