We have been fortunate to work with Brick Kiln Garden Centre for the last few years, and during this time we have advised on and produced signage options to help increase Brick Kiln’s profile.
With the reality of the credit crunch taking hold at the start of 2009, Neil van der Wee, Managing Director, asked for our advice and design ideas to create a fresh new re-brand look. Our brief was to follow a similar style of a low-cost supermarket, but for the look to remain appealing and to give the concept of value-for-money products.
A full design and re-brand concept was put together and presented to Neil, and working closely with his ideas, the final designs were agreed and put into production. A bright new colour palate of red, yellow and black was chosen to replace the existing and rather dated style.
Design and manufacturing projects include:
The new signage has been fitted throughout the garden centre, including eye-catching banners which are fitted to the outside of the centre, directional signage, promotional posters and a new shop fascia. Often working to tight design and production deadlines, we have worked with Neil to fully promote and increase his business in a tough market.
The re-brand has been a huge success and has given a great boost to sales, with really positive feedback from customers, new and old. The impact this has made on Brick Kiln Garden Centre has been certainly impressive – creating Neil’s next problem of coping with bumper queues at the tills and the need for a bigger car park!
This project has proved that even during difficult retail times, by combining good products with memorable and appealing signage, it is certainly possible to enhance sales and boost your business.
Neil has been extremely impressed with not only the results but with Supersigns’ staff at all levels. We have further increased our working relationship by handling all the design and production of Brick Kiln’s promotional flyers and vouchers and dealing with the regular local newspaper advertisements.
We look forward to working with Brick Kiln Garden Centre on future projects.